Design Philosophy

You want your home website to be distinctive and attractive. You are sharing a part of your life with the world. It has to look good! You'll want a clean and simple layout. You'll want it to be easy to read, easy to navigate. We can make it happen.

You have a small business and want to establish a web presence. Maybe you aren't yet ready to take your business online in a big way, but you do want to provide key information to your customers ... product lines, pricing, current specials, directions to your store, etc. Your customers will want convenient access to the information. The overall look and feel of the website needs to be be appropriate to the nature of your business, with catchy but not overwhelming graphics.

Every website will have its own particular requirements. But there are several attributes that are common to all good websites:


Every home, every business has qualities that make it unique or special. These qualities need to be identified and put on display -- this is what will make your website distinct and memorable. Together, we can find these qualities and give your website its own unique personality.

Clean Look

Too many dominating images, colors that clash, too many columns, lettering too small to read easily ... these are problems that can ruin the web browsing experience. A simple look with lots of open space is generally the most effective. Good graphics are vital to a website, but they need to be designed to complement the site, not dominate. Jamming too much information onto each page is unnecessary and counter-productive.


Sure, we could add doogles and gaggles up to your eye teeth. We could have flash introductions, scrolling banners, exploding pinatas, and the William Tell overture playing in the background. But if the result is distracting or garish or hard to read, your audience won't be happy, you won't be happy, and neither will we. Bells and whistles can have their place in your website, but not if they are there just for the sake of having them. Of course, maybe you really do have a collection of bells and whistles -- fine, let's get it on the web, but without unnecessary gadgetry.


You want your website to look the same to everyone who comes browsing. This is tougher than it might sound. There are different browsers -- Internet Explorer, Firefox, etc., each with different versions -- and they all have quirks in how they interpret the HTML code that underlies a web page. Each web page needs to be tested using different browsers. Cascading style sheets are helping to bring consistency to the web. Another issue that the web designer has no control over is the monitor display resolution being used by a viewer. The most common these days is 1024x768, but 800x600 is still widely used and higher resolutions are becoming more common. JavaScript can add useful features to a website, but 10% of users do not have JavaScript enabled in their browsers.


A web page needs to address the needs of people having visual impairments. The use of fonts with fixed, absolute sizes can be a problem for users of Internet Explorer as the text size can no longer be increased by the user. A significant fraction of users will have some degree of color blindness. The selection of color schemes needs to be done with this issue in mind.

Your Satisfaction

It is essential that you be satisfied. That is why the development of your website will have you involved at each stage.